SoftSwiss vs PWP: Platform Comparison for Casino and Sportsbook Operators

SoftSwiss vs PWP: the short answer#

The choice depends on how much evidence you need before you sign and who holds your licence. SoftSwiss says it started in 2008, states 40,000+ games from 300+ providers through one aggregator API, and sells a casino platform, a sportsbook and an aggregator. PWP sells a comparable bundle for new operators, states 15,000+ games from 160+ providers, and offers a free back-office demo.

Neither publishes prices. SoftSwiss says operators must obtain licences directly from regulators. PWP says white label clients can operate under its licence cover, and it publishes no named client references and no certifications. SoftSwiss's own licence evidence is unverified, but it has a longer public record that you can check.

Use the SoftSwiss profile and the PWP profile for each vendor's full fact table.

Licensing and compliance#

Neither licence story is confirmed on a register we could open, but they differ in kind. SoftSwiss states that operators must obtain licences directly from regulators and lists compliance or certification in 25+ jurisdictions. It shows an MGA B2B licence number for its own supply business, MGA/B2B/942/2022, which we could not check on the MGA register.

PWP states that it operates under an Anjouan licence, no. ALSI-202505043-FI2, and that white label clients operate under it. The licence number is confirmed. PWP's pages leave three questions open: which entity holds the licence, whether its scope covers operating clients under it, and how PWP relates to a consumer casino brand, GoldenRoo, whose terms name the same company and cite the same licence number. PWP's own site describes its business as B2B technology services.

The label matters less than the regulator's rule. The UK Gambling Commission states that compliance for white label sites sits with the licence holder and cannot be transferred. PWP's own blog calls Anjouan a market-testing jurisdiction and says most tier-1 payment processors do not directly support Anjouan operators. This is general information, not legal advice. Confirm requirements with a gambling lawyer and the regulator.

Content and platform scope#

SoftSwiss states a much larger catalogue than PWP, and neither figure has been independently verified. SoftSwiss's 40,000+ games from 300+ providers compare with PWP's 15,000+ from 160+. PWP says its full provider list is available on request. The logos on its pages do not prove a live contract, and we found no studio confirming an integration.

Platform breadth looks similar on paper. SoftSwiss states that casino platform development began in 2012, the game aggregator launched in 2015, the sportsbook in 2020 and a prediction markets platform in 2026. PWP states one back office with a CMS, real-time analytics, a report designer, anti-fraud and AML tools, gamification and an affiliate module, plus 24/7 support, VIP management and retention marketing.

What is public differs. Track360, an affiliate-software vendor with a commercial interest, says SoftSwiss's aggregator, jackpot and sportsbook modules can attach to third-party platforms, that its casino platform is a full replatform to leave, and that API references and sandbox access sit under NDA. PWP publishes no API documentation or architecture description and states no uptime figure on the pages we read.

Crypto and payments#

SoftSwiss documents more crypto detail than PWP, but both sets of claims are vendor-stated. SoftSwiss says it has offered a crypto casino product since 2013, claims 20+ cryptocurrencies, names 11 on its crypto page (including Bitcoin, Ethereum, Tether and TRON) and integrates the CoinsPaid wallet. Its own pages quote both 300+ and 100+ payment methods. Track360 says crypto processing fees, custody and withdrawal controls are not documented.

PWP claims "30+ coins" and "50+ payment methods" but visibly names four coins (Bitcoin, Ethereum, Litecoin and Tether) and 26 methods. Fees, settlement times, supported fiat currencies, custody and networks are not published, though PWP says it provides a country-specific list with fees on request.

For either vendor, ask which networks are supported (for example USDT on TRON), how custody and off-ramps work, what on-chain screening is included, and which processors are contracted directly. Run a live payments pilot in your market before you start paid acquisition.

Sportsbook#

Both sell a sportsbook that can run as a module or as a turnkey product, and both state that it needs your own licence. SoftSwiss states 200+ sports and esports, 2,000+ markets, odds feeds from Feedconstruct, Betradar and Oddin, and delivery as turnkey or as an API or iFrame module. PWP lists live betting, Bet Builder, full and partial cash-out, eSports markets such as CS2, Dota 2, League of Legends and Valorant, risk tools and a bonus engine.

The gaps differ. PWP claims "30+ sports" but lists about fourteen, and it names neither its odds-data providers nor its trading team. Its sportsbook page says both the module and the turnkey sportsbook need the operator's own licence, so ask whether a white label deal can include betting under PWP's licence cover.

For SoftSwiss, Track360 says the iFrame mode has historically been weakest on attribution and player journey, and that margin and trading autonomy need specific questions before signing. Treat that as an interested view and put the same questions to both vendors.

Pricing and commercial terms#

Neither vendor publishes prices, so no public page lets you compare cost. SoftSwiss is quote-only: its sportsbook page says terms are tailored to each operator and available only by proposal request. Third-party price estimates for SoftSwiss conflict with each other, so we do not use them.

PWP's product pages say "no revenue share, no surprises", while its blog quotes 15-35% as a generic white label revenue-share range, labelled as of Q2 2024. Its B2B terms leave fees and revenue-share models to a separate Commercial Agreement. Treat "no revenue share" as a claim to confirm in writing, not as a price.

On documents, PWP publishes its B2B terms, with 30 days' notice and Marshall Islands governing law, and a KYB/KYC policy. Track360 reports that SoftSwiss's pricing, SLA and exit terms are not public, and SoftSwiss's own pages quote two different uptime figures. PWP's public terms provide services "as is" and "as available". Ask both for a signed SLA.

Normalise quotes before you compare: the same base (GGR or NGR), monthly minimum, setup, studio pass-through, change requests and exit fees. The selection guide has a checklist.

Launch time and migration#

Both state weeks, not months, for modules, and neither commits to a launch time in a public SLA. SoftSwiss states about 3 weeks from contract for the aggregator and about 14 days, up to a month, for the sportsbook; it gives no timeline for its casino platform. PWP's product pages state 2-4 weeks for white label and 4-8 weeks for turnkey, depending on customisation. Other pages on PWP's own site quote wider ranges, up to 60 days for white label and 180 days for turnkey. Licensing, payment onboarding and PWP's KYB approval of your company add time that these figures may not include.

If you are leaving SoftSwiss, plan for a project. Track360 calls exit from the SoftSwiss casino platform a full replatform and says the bundled Affilka affiliate platform may mean migrating attribution history as well. One Track360 playbook estimates 4-9 months from decision to cutover for a single brand; the figure is anecdotal and the author sells affiliate software. PWP's blog says moving between its models is "a configuration change", but that does not appear on its product pages, and PWP publishes no migration or data-ownership terms.

Ask both for export formats, wallet and bonus state, KYC reuse and affiliate attribution before you give notice. The white label vs turnkey guide covers the licence side of a switch.

Track record and independent evidence#

SoftSwiss has a record you can check, while PWP's is thin and mostly self-published. SoftSwiss states it started in September 2008, lists 1,500+ brands and gives 2,200+ staff on its homepage against 2,000+ on its About page. One review site puts active brands far lower. G2 shows 4.8/5 from 13 reviews across three profiles, a small sample. Its Trustpilot profile (4.4/5 from 19 reviews) includes complaints about escalation and slow bug fixes.

PWP publishes no founding year, history, headcount or named leadership beyond two names quoted in press releases. The earliest web-archive snapshot of its site that we found is dated 2026-09-05, which points to a recent public presence but is not proof of company age. It shows operator logos but no case studies. In G2, CB Insights, the iGB directory and the SiGMA and ICE exhibitor lists we found no mention of PWP or its owner, Tusitier Ltd. The press coverage we found consists of releases issued by PWP in August 2026, one labelled a paid post sponsored by PWP.BET.

Several vendor-ranking sites put PWP first. One states that PWP is the client commissioning its analysis, and others disclose or imply commercial ties, so we do not treat them as independent evidence.

How we compared them#

This is a desk review of public material as of 2026-10-08. We did not test either platform. Every claim carries a status (vendor-stated, third-party, regulator-confirmed, unverified or not published), defined in the methodology. Where a vendor's own pages disagree, we say so instead of picking a figure. Track360 is cited because it covers SoftSwiss in detail, but it sells affiliate software that competes with SoftSwiss's Affilka, so we use it only for attributed claims. SoftSwiss is the benchmark on this site and sits outside the slot order. For a comparison with a different profile of alternative, see SoftSwiss vs EveryMatrix.